This last week the Harcourts New Plymouth
office had 3361 hits to our NP property listings on www.realestate.co.nz, now the country’s
biggest real estate site. We will have had more than double that number on all
our sights combined; www.taranakiharcourts.co.nz, www.harcourts.co.nz, www.open2view.co.nz.
85% of buyers make first contact with the real estate market on line now, and
that number is growing. Of them, now over half do it on a smart phone or tablet.
Instant information anywhere, that is the market we deal with. You will note
all our print ads now contain only 1 photo and a prominent QR code. The QR code
is a direct link to that specific property on line, where between 12-25 more
photos, a floor plan and video tour are listed. Print advertising now promotes
the vastly more detailed media for the property information. The Internet.
That’s why we spend so much effort to maintain our position, number 1 on line.
Because, we know that’s where people are looking.
